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Mission Statement: The New York State Travel & Vacation Association is the tourism industry’s leader in communication, legislative awareness, professional development and promotion.
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NYSTVA DIGITAL MARKETING CO-OP PROGRAM
You don't have to be a NYSTVA member to participate. This $200,000 digital marketing campagin is open to tourism industry businesses, regardless of membership status with NYSTVA. You are welcome to join the campaign at the member-level rate with submissions of your membership application and dues payment.
The full campaign will officially kick off March 1, 2009. But, any partners that register and pay in full by October 1, 2008 will have their messages and links in rotation on the website in time for our soft kick off mid October 2008, providing several extra months of exposure at no additional cost. And, officially-designated TPA's may use their tourism matching funds for this campaign.
For a complete detailed report of Website concept, Banner Ad's, Media Placement along with Packages and Application Form for this "DIGITAL MARKETING CO-OP PROGRAM" click the link below:
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Click here to view/download Adobe PDF file.
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For a copy of just the "DIGITAL MRKETING CO-OP APPLICATION" click the link below:
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Click here to view/download Adobe PDF file.
How NYSTVA Works
NYSTVA is organized for the purposes of bringing together New York State tourism industry interests to: advocate government policies and programs which will strengthen the industry; to raise the level of professionalism within the industry; to encourage the development of cooperative relationships and partnerships among its members; and to raise consumer awareness and appreciation of travel and vacation opportunities in New York State.
The Board of Directors meets six times a year in various areas of the state. All members are invited to attend and participate in the meetings.
The Association contracts with service providers to oversee the day-to-day activities of the Association, including:
Compile a quarterly newsletter to keep members up-to-date on issues affecting tourism.
Manage the Association's involvement in the New York State Fair.
Participate in Tourism Industry Coalition meetings, Tourism Showcase, and the Governor's Tourism Conference.
Play host to an annual rural tourism conference.
Develop a consumer shows program for NYSTVA members to participate in.
Field questions and concerns of NYSTVA members.
The Association derives its operating budget from membership dues and shows participation.
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NYSTVA 2008 Consumer Travel Shows Program
Annually, NYSTVA manages a cooperative shows program that involves participaton at a dozen or more consumber based travel and outdoor sport shows in the United States, Canada and Ireland. Member brochures are distributed at these shows via a professionally staffed booth, complete with dynamic imagery and complete statewide publication resources.
NYSTVA members can send brochures to any or all of the shows at a fraction of the total show cost. Costs range from $100-$200 per show. Members who volunteer to work at a show receive a $50.00 per day attendance rebate after the shows season.
Listed below are NYSTVAS' Consumer Show program for 2008!
* Philadelphia Travel Show, King of Prussia, PA
* AAA Mid-Atlantic Show, Wilkes Barre, PA
* Holiday World Show, Dublin Ireland
* AAA North Penn, Scranton, PA
* Allegheny Sport, Travel & Outdoor Show, Monroeville, PA
* AAA Reading/Berks Show, Wyomings PA
* AAA Mid-Atlantic Philadelphia Expo, Philadelphia, PA
* Walden Galleria Mall Show, Buffalo, NY
* AAA Southern New England Show, Foxborough, MA
* Cleveland Sport, Travel & Outdoor Show, Cleveland, OH
* AAA Central Penn Vacation Show, Harrisburg, PA
* Travel & Vacation Show, Ottawa, Ontario
* Spring Travel & Leisure Shows, Toronto, Ontario
* Pentagon Travel Show, Washington, DC
NYSTVA also partners with the New York State Department of Economic Deveopment, Division of Marketing, Advertising and Tourism to coordinate a tourism information booth at the annual New York State Fair in Syracuse, NY.
Click on the PDF download link below to download a shows participation form for 2008
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Click here to view/download Adobe PDF file.
New York State Fair 2008
NYSTVA also partners with NYS Division of Tourism to coordinate a tourism information booth at the annual New York State Fair in Syracuse, NY, August 21st - September 1st, 2008. For information on distribution of your brochure at the fair contact Dawn directly at
dawn@nystva.org or 888.698.2070.
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NYSTVA Publications
(available to members only):
NYSTVA News. A newsletter providing members with Association business updates, as well as information on issues affecting tourism.
Annual Membership Directory. On-line contact information for Officers, Directors, and Members of the Association.
Media Manual. An on-line directory of media outlets for tourism marketing and public relations.
New York Legislative Reference Guide. A publication of the Grass Roots Lobbying PlanTM. This directory cross references legislators (Albany and district offices) and leadership appointments.
Directory of Regional and County Tourism Offices. A full-color reference card to enhance our Shows Program, provided as a handout to consumers who ask for information about destinations not represented at a given show.
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